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The Metric Digital Blog

A Blog on All Things Digital Marketing

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Inhousing Roundup: Leading Research, Opinions & Insights On Why Brands Are Taking Ownership Of Digital Marketing Wherever you sit in relation to this inhousing continuum, we want to be a resource for you. In this post, we want to share several pieces of thought leadership, both our own and those of trusted partners, to help you understand and navigate your own inhousing experience. How Nik Sharma Thinks About Direct To Consumer Through The Food & Beverage Lens We had the chance to sit down with Nik recently, chatting about everything from food and beverage to shipping costs to brands winning in the DTC space to how to diversify beyond Facebook and Google. First Look! 2019 Black Friday/Cyber Monday Facebook & Instagram Ads That Worked & Why Here are some of the best examples of creative that ran on Facebook and Instagram during Black Friday and Cyber Monday this week. Find out why they worked! How to Find More Money to Spend On Paid Advertising Where will your company access its new capital? And how will you invest that money to grow your brand? Here are your options, along with their upsides and downsides. (Event Recap) Customer Experience Unpanel -- Ecommerce Lesson From Zaius, ZenDesk, Strut This & Swym Zaius, ZenDesk and Swym hosted an interactive and engaging discussion on retail data, stories, stories, along with some discussion and debate on which solutions are working best for which brands. Here are questions you can ask your team about its customer experience Facebook Performance By The Numbers: What Our Agency Learned In Q3 (+Tips To Drive Conversions During The Holidays!) Facebook recently conducted their quarterly agency reviews. We wanted to share several key data points from that report, along with insights and tips that you can apply to your business. Steal These Facebook/Instagram Ads To Drive Conversions For Your Ecommerce Brand (Part 2) In our last few posts, we talked about the digital marketing taxonomy, and also dug into the first six Ad Creative Types on Facebook/Instagram. Let’s keep the momentum going and dig into the final six categories and how your brand can use them. Steal These Facebook/Instagram Ads To Drive Conversions For Your Ecommerce Brand (Part 1) In our previous post, we broke down our company’s proprietary advertising taxonomy, based on best practices in digital marketing. As a follow up to that taxonomy, our next few posts are going to bridge the “what” and “why” of performance creative with the ever important “how.” The Performance Marketing Taxonomy: 12 Types of Facebook/Instagram Ads That Drive Conversions Next time you are preparing a pitch meeting, holding an internal briefing with your marketing team, or just plain out of ideas for your next ad refresh, use this framework to guide your ideation efforts in a fast, efficient and effective way. True Grit: How Our Agency Approaches Data Driven Optimizations For Paid Media Campaigns As you continue to monitor your paid media campaigns, keep these approaches in mind to assure intelligent investments of budget, labor and time. Giddy up! How Direct to Consumer Brands Should Think About Their Marketing Mix Here’s the way we think about marketing mix. It’s not a template, but more of a strategic approach that you can tailor for your own company. What Clients Ask Us: How do you benchmark success for new brands? We find that the best research we have for any new brand is the accumulated experience, data and insights from brands we already work with. Here's how that plays out.