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The Metric Digital Blog

A Blog on All Things Digital Marketing

John Pellinghelli Co-Founder, Metric Digital
How To Take Advantage of Google’s Tools To Grow Your Direct To Consumer Business Steal our strategy to grow your brand! Use Google’s exciting new tools like Smart Shopping, Smart Display Campaigns, Smart Bidding, Custom Intent, YouTube Trueview. How Are Metric Digital Clients Different? Last week, I had the privilege of leading a digital marketing workshop at Google. We discussed nailing the bottom of the funnel and scaling the top. Here are some new tools worth knowing and testing. Google is Quietly Removing the Ability to Exclude Fraudulent Mobile App Inventory from Display Campaigns If you have read my previous blog post giving advice on how to make your Adwords campaigns more effective then you know I take issue with the way Google sets up default settings for new display campaigns. Ecommerce Holiday Preparation: Digital Marketing Tactics to Optimize Black Friday and Beyond Peak season will be here before you know it. Consumers may not be thinking about it yet, but you certainly are. The time is now for retailers to gear up and be ready for Black Friday and beyond. 5 Announcements From Google Marketing Live That Will Make Your Company More Money Last week was Google's biggest ad industry summit of the year - Google Marketing Live.  There were a lot of announcements for all sorts of businesses How We Improved Mack Weldon's Purchases by 1,346% Mack Weldon, the men's apparel brand, partnered with Metric Digital to increase digital sales specifically from new customers through Facebook and Google paid advertising. How Ecommerce Brands Can Deal With The Headache Of Third Party Resellers Whatever kind of ecommerce business you run, you will probably have to deal with third party resellers at some point. Use these strategy and tactics to make sure that your headache doesn’t turn into a heartbreak. The ROI of Structure, Part 2: Optimizing Paid Shopping For Your Ecommerce Store As an ecommerce store owner, take the extra time to optimize your paid Shopping from the moment you launch. You’ll sell more, waste less and set yourself up to leverage customer data across all of your marketing channels. Want To Explode Your Company Growth? Steal Our Approach To Digital Marketing You've already done a great job of growing your brand. But how will you take all the things that you've done well and amplify your message to the right audience at the right time? Here's a 4-pronged strategy Maximize Holiday Revenue on Black Friday & Cyber Monday with Google Promotion Extensions Just in time for the holidays Google has brought Promotion Extensions out of beta and available to all accounts as part of the new Adwords Experience! When combined with Google Shopping Promos this is a powerful one-two punch that will make communicating promos this holiday season more effective than ever. Apple's Safari Intelligent Tracking Prevention and Changes to Adwords Conversion Tracking Apple recently announced changes to the way Safari browser on Desktop & Mobile will handle 3rd party cookies.  The change most directly targets DSPs, programmatic display networks & data aggregators - not Google Adwords conversion tracking.  However, Google Adwords conversion tracking is affected.  How to Use 6 Behavioral Science Theories to Drive More Revenue We overvalue a good that we own.  In other words, we want to feel like we're getting a deal on something when we're buying it, and we want to feel like we're making a profit on it when we sell it, independent of the actual market value of the good.