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The Metric Digital Blog

A Blog on All Things Digital Marketing

Cory Smith Head of Email
ShipBob Webinar + Your Holiday Planning Email Marketing Questions Answered Now you can watch our presentation, Maximizing Holiday Revenue With the High-Performing DTC Email Marketing Campaigns along with tons of other great presentations to help your brand prepare for Q4. It's Never Too Early: How Ecommerce Brands Can Start Holiday Planning Now Twenty to thirty percent of ecommerce revenue comes from the holidays. Don’t be one of those companies that waits until November to plan and end up grasping in the dark. How to Ramp Up Email Marketing in December to Achieve Amazing Results Now that you’ve poured all this time and effort to push around Black Friday and Cyber Monday, here’s how to ramp up email marketing to achieve amazing results. Exceptional Email Marketing Examples to Inspire Your Brand (Plus What Not To Do) Today we’re going to look at seven email campaigns. We’ll explore their key attributes, strategies behind them, what not to do, along with tips to help your brand optimize your next campaign. Using Email and Facebook Together For Maximum Impact, Part 2 Are your paid, search and email channels competing against each other for sales, customers and attributions? They don't have to. Today we’re going to dive deeper into audience integration profiles. Using Email and Facebook Together For Maximum Impact, Part 1 Paid and email channels don’t have to compete against each other for sales, customers and attributions. Here's how to integrate all these channels together strategically. What Clients Ask Us: How Do Small Brands & Large Brands Approach Email Marketing Differently? Whether you’re a large, established organization, or an upstart brand in the growth stage, make sure your email strategy is commensurate with your company’s size. Questions You Should Be Asking Your Email Marketing Agency If your company decides to engage with an email marketing agency, the most important first step is trust-building.Here are the questions to ask yourself and your email marketing agency both during the vetting process, and throughout the relationship itself. What Clients Ask Us: What's the value of ESPs versus CRMs? We’ll be tapping into our subject matter experts to help your company tackle its most pressing digital marketing challenges. Today's question: What's the value of ESPs versus CRMs? What Is The Best Email Frequency For Retail Marketing? That’s the beauty of modern email landscape. If you and your agency can stay ahead of rapid changes in the marketplace by testing things that haven’t been tested, you will build a real foundation for scale. Promoting Success With An Email Marketing Audit We run a lot of email marketing audits. Hundreds of them. Both for growth stage ecommerce brands and Fortune 500 companies. Here's how to apply that framework to your brand to help grow revenues. Want To Write Amazing Emails? Here Are 5 Proven Strategies  Email is still the best marketing channel for most businesses by a long shot. You might as well get it right. And not just right, but amazing.