Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.
The Metric Digital Blog
A Blog on All Things Digital Marketing
metric marketing minute
trending on linkedin
what clients ask
I’ve Spent Over $100,000,000 on Facebook and Instagram Ad, And Here’s What I’ve Learned
Companies big and small want answers for creating profit driven growth. In many cases, that goal can be accomplished through digital marketing. Here is a collection of lessons to help take your brand to the next level
How to Scale Your Small Ecommerce Business Without Causing Inventory Nightmares
You dream of scaling. But if your business suddenly explodes, you might have serious inventory nightmares. What’s a merchant to do? Here's how companies can scale without getting caught in the trap of fulfillment.
What Marketers (And Brands) Need to Know About the ANA Media Transparency Report
There is a growing desire to create greater clarity and trust within the advertising industry. ANA is establishing higher standards of accountability for digital brands and promoting transparent business practices in the digital marketing world.
What Factors Affect My Company’s Cost Per Acquisition?
A number of components that affect your company’s final cpa. We’ll explore several of these factors, some of which you can’t control, but most of which can be positively influenced with the right strategy.
How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 1
Customer lifetime value is an overall important business metric. But it’s also a strategy, a guiding principle and a filter for running your enterprise.
What Clients Ask Us: Why did you start your own marketing agency?
In an age of marketing gurus and growth hackers, this is something that is true. If you consistently grow brands and treat people well, clients will refer you business.
The Opportunity Cost of Doing Digital Marketing Yourself
Think closely about the intersection of your top goals and your top talents. And you'll be able to make the best decision about whether digital marketing should be an inside or outside job.
How to Spot the Next Ecommerce Unicorn
Whether you’re an upstart retail brand hoping to make waves, or a financier looking to invest or acquire one of those companies, here are several indications to look for.
Has Your Company Been a Victim of Badvertising? Take The Official Quiz!
Whether you’re a disruptive upstart brand, growth stage company or a multinational corporation, this will give you a sense of where you might need to improve, and how you might be poised to grow in the future.
What Clients Ask Us: How do you set up and launch an ecommerce store from scratch?
As a performance marketing agency, we’re platform agnostic. Our goal is to help your store grow revenues in whatever way is best for you. And there are tons of great options out there.
My First Year In Digital Marketing + Tips For Getting Started
Advertising veterans probably can’t even remember the time before they knew everything they know now about digital marketing. But if you're just getting started in your journey, here's what you need to know.
How We Improved ROAS from 430% to 720% for Amour Vert
Amour Vert partnered with Metric Digital to help increase digital sales, repeat customers, and lifetime customer value through Facebook and Google paid advertising.