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The Metric Digital Blog

A Blog on All Things Digital Marketing

Metric Marketing Minute: Episode 101: ROAS & Growth When Switching Agencies This week on our Metric Marketing Minute, CEO/Co-Founder Kevin Simonson answers the following question: What should your expectations be on ROAS and growth when switching agencies? What Clients Ask Us: Should brands invest significantly above the paid social funnel with influencer marketing? When we run account audits, we look for two key things. First, ways to unlock revenue growth, aka scale, and second, areas for cost savings, aka efficiency. Here's what we discovered on our most recent audit. The Fallacy of Best Practices in Performance Marketing (And What Tactics To Try Instead) Best practices are a vital starting point for every account. But don't over rely on them. Iteration is the key to success in digital marketing. Fashion Isn’t Old Fashioned: How Apparel Brands Are Driving Growth With Marketing Technology Retail brands need to be future minded. If they don’t adapt to this evolving landscape and embrace the digital turning point of the fashion world, they’ll be left on the factory floor. How Does SEO Impact Performance Marketing? Because SEO has such a powerful impact on the performance of your website, it’s imperative to learn about the costs of slow load time, to identify and solve backend problems, and to galvanize your team so that those problems don’t persist. What Clients Ask Us: How Can Ecommerce Brands Execute Winning Digital Promos? Once again, we’re tapping into our subject matter experts to answer common questions that our clients ask us. Today we'll focus on running promotions via Google, email and more! What Instagram's In App Purchase Beta Means (And Why It's Good For Influencers) Instagram announced yesterday that it’s testing an in-app purchase Beta with twenty brands. Here's what it means for your business. Facebook Updates Your Brand Should Know About (And How They'll Help You Scale Efficiently) Facebook's latest updates, along with more to come in 2019, will affect your brand's ability to scale efficiently and effectively. Is Your Marketing Agency Mad Libbing Their Pitch? Most marketing agencies lie about what they do and how they do it. But it is possible to work a digital marketing agency that makes you money, shows you what they're doing and how they're doing it. Questions CEO’s Should Ask Their Marketing Teams To Fuel Business Growth Even if business is going well, the role of any top company executive is to seek out areas of improvement. To probe and to challenge the status quo, even if it’s contrarian. How Disruptors Are Killing Big Brands Disruptor brands are taking share from established brands for two main reasons. They’re better at performance marketing, and they’re better at user experience. Let's unpack both. Tales of Badvertising: The Budget Agency (Plus 3 Questions To Ask Yourself Before The Next Client Call) Considering these questions will help illustrate your agency’s priorities, and that will help validate whether they’re aligned with yours. Make sure you're not becoming a victim of badvertising!