Check out our new book, Badvertising! Learn how to ascertain the integrity of your agency.

The Metric Digital Blog

A Blog on All Things Digital Marketing

Metric Masterminds, Episode 106: Kevin Simonson & Cory Smith Deep Dive On Automation, Transparency and Chickens Here’s our formula for performance marketing: The science of data transparency plus the art of marketplace intuition, raised to the power of relentlessness Why Programmatic Ad Buying Might Not Be the Right Strategy For Your Ecommerce Brand There is a place for programmatic in digital advertising. Especially if your company is looking for additional scale. It’s a key part of the market. However, brands need to know what they’re getting into. Your Performance Marketing Ads Should Aim for Conversion, Not Admiration While the fundamental principles behind developing creative are still essential, the definition of what effective creative means to performance marketing goes beyond the traditional advertising mindset. The ROI of Structure, Part 1: Optimizing Your Paid Search Campaigns If companies don't structure their ad accounts the correct way, it can hurt how well they can track and optimize performance down the road. Not to mention, wasting millions of dollars. Badvertising: 4 Horror Stories That Will Make You Rethink Your Marketing Agency Relationship There is a reckoning going on right now. But the more bad marketing actors that get caught, the easier it is for agencies to do great work, and for your company to drive greater revenue. Is There Legitimacy to Citron's Report Slamming Shopify? Recent advertising scandals are forcing consumers to realize and reckon with one major issue. How much data is any given internet company collecting on you? Let's explore how these events might affect your business. What We Learned From Auditing 1,000+ Facebook & Adwords Accounts For Retail Brands No marketing audit can perfectly predict company growth. However, the overriding patterns are consistent. Let’s discuss several of those trends from our last five years of work, and how they affect your business today. Metric Masterminds, Episode 105: Ryan Markman & Jonathan Torre Deep Dive On The Shifting Ad Agency Landscape The historical evolution of the agency world is controversial. Today we share some head slapping anecdotes and best practices for how how companies can take back control and protect themselves from unsavory agencies. What Is The Best Email Frequency For Retail Marketing? That’s the beauty of modern email landscape. If you and your agency can stay ahead of rapid changes in the marketplace by testing things that haven’t been tested, you will build a real foundation for scale. Promoting Success With An Email Marketing Audit We run a lot of email marketing audits. Hundreds of them. Both for growth stage ecommerce brands and Fortune 500 companies. Here's how to apply that framework to your brand to help grow revenues. Metric Masterminds, Episode 104: Cory Smith & John Pellinghelli Deep Dive On Cross Channel Marketing Strategies How many channels should a business take advantage of in order to reach potential customers? All of them. And not in isolation, either. Successful brands grow revenue by integrating messages across all platforms. Questions You Should Ask Your Facebook Marketing Agency (If You Are Focused On Revenue) Most businesses have nuances that will impact what the proper Facebook marketing strategy will be, and only an expert Facebook marketer will be able to address those nuances.