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Who Is Most Hurt By Badvertising? See If You're One of The Four Archetypes
When we're considering the impact of badvertising, we like to consider four main archetypes. Let’s flesh each of those out with specific examples of how bad advertising affects them, both short and long term.
What Clients Ask Us: How Do Small Brands & Large Brands Approach Email Marketing Differently?
Whether you’re a large, established organization, or an upstart brand in the growth stage, make sure your email strategy is commensurate with your company’s size.
The Two Types of Badvertising (And How to Know If Your Company Is a Victim)
Badvertising is a complex issue. Based on our experience, there are two main categories within the digital marketing industry. We’re going to break them down, along with several case studies of how they play out on a day to day basis.
Questions You Should Be Asking Your Email Marketing Agency
If your company decides to engage with an email marketing agency, the most important first step is trust-building.Here are the questions to ask yourself and your email marketing agency both during the vetting process, and throughout the relationship itself.
Metric Masterminds, Episode 107: Steve Geick, Ryan Markman, John Pellinghelli & Kevin Simonson Deep Dive On Direct To Consumer Marketing Strategies
More and more companies are taking their brands direct to consumer. But evolving customer needs are much different from the retail world of the past. Here's how to equip your company.
What The Interns At Facebook Asked Me About Digital Marketing, And What I Told Them
I recently conducted a 30-minute Q&A with an group of interns from Facebook. They asked great questions about agency specific topics, industry trends, how we win new business, and more. Here are the highlights.
Finding the Perfect Ecommerce Partners to Scale Your Brand to the Next Growth Level
The great quagmire for ecommerce founders, especially those without growth marketing experience, is finding the right partners. That way you can close gaps in knowledge and scale up
Ecommerce Holiday Preparation: Digital Marketing Tactics to Optimize Black Friday and Beyond
Peak season will be here before you know it. Consumers may not be thinking about it yet, but you certainly are. The time is now for retailers to gear up and be ready for Black Friday and beyond.
Are You Making These Mistakes On Your Shopify Store?
Let's explore several common mistakes that ecommerce business owners make and how to avoid them. Find the ideas that work best for your store, and you’ll be well on your way to achieving your business goals.
How We Used Manual Bidding on Facebook to Drive Conversions for Ecommerce Brands
Based on our experience, bidding style can have a significant impact on driving conversions. For that reason, we typically recommend using manual bidding to drive the best outcomes at scale.
How to Use Customer Lifetime Value to Build a Smarter, More Efficient Marketing Machine: Part 2
The most successful ecommerce companies in the world truly understand their customer lifetime value. That knowledge allows them to be more thoughtful about acquiring new customers and improving repeat purchase rate, which enables them to grow much more quickly.
5 Announcements From Google Marketing Live That Will Make Your Company More Money
Last week was Google's biggest ad industry summit of the year - Google Marketing Live. There were a lot of announcements for all sorts of businesses