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The Metric Digital Blog

A Blog on All Things Digital Marketing

How to Test Your Paid Media For Optimal Results, Part 3 Testing is the best way to continually improve your brand’s paid media performance. With the right mindset and framework, you can iterate and optimize your marketing channels to become brand growth powerhouses. Trending On Linkedin: The Cost of Facebook Advertising In our team's daily readings and research, our curiosities lead us to many interesting and useful places. In this new series, we'll be sharing some of our favorite social posts to bring you the latest and greatest. DTC Hot Takes: Television Ads, Online Retail, YouTube Strategy & Inhousing Our team members are often asked to comment on digital marketing news, trends and product launches in major media outlets like Digiday, AdWeek, WordStream and more, so we wanted to recap several highlights to help you make this year your best ever. Approaching Customer Acquisition Beyond Facebook Ad Buying: Which New Ad Platforms To Try & Why If your retail company has been itching to diversify beyond Facebook and Instagram, here’s what you and your marketing team should be thinking about: How to Test Your Paid Media For Optimal Results, Part 2 In digital marketing, guesses are what you think, but tests are what you know. Here's how you can learn, iterate and optimize your paid campaigns into tremendous revenue drivers for your business. How Arri Bagah Helps Brands Make Six Figures Figures A Month With SMS Marketing In this DTC spotlight piece, we sat down with the founder of Conversmart to talk about mobile trends, customer acquisition, omni channel integration, teeth whitening, mattresses, and much more! Inhousing Roundup: Leading Research, Opinions & Insights On Why Brands Are Taking Ownership Of Digital Marketing Wherever you sit in relation to this inhousing continuum, we want to be a resource for you. In this post, we want to share several pieces of thought leadership, both our own and those of trusted partners, to help you understand and navigate your own inhousing experience. How to Find More Money to Spend On Paid Advertising Where will your company access its new capital? And how will you invest that money to grow your brand? Here are your options, along with their upsides and downsides. (Event Recap) Customer Experience Unpanel -- Ecommerce Lesson From Zaius, ZenDesk, Strut This & Swym Zaius, ZenDesk and Swym hosted an interactive and engaging discussion on retail data, stories, stories, along with some discussion and debate on which solutions are working best for which brands. Here are questions you can ask your team about its customer experience How Direct to Consumer Brands Should Think About Their Marketing Mix Here’s the way we think about marketing mix. It’s not a template, but more of a strategic approach that you can tailor for your own company. Ramp Up: A Guide for Brand New Brands Investing in Digital Marketing The first several months of building digital marketing campaigns on Facebook and Google are the most difficult. If your new company is gearing up for launch, I’ve outlined methods for you to gain learnings quickly and achieve your goals. How Marketing Agencies Can Overcome Two Unavoidable Business Challenges Today we wanted to take a step back and address two key challenges that many agencies like ours our facing, and what we’re specifically to doing to overcome them.