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The Metric Digital Blog

A Blog on All Things Digital Marketing

Inhousing Roundup: Leading Research, Opinions & Insights On Why Brands Are Taking Ownership Of Digital Marketing Wherever you sit in relation to this inhousing continuum, we want to be a resource for you. In this post, we want to share several pieces of thought leadership, both our own and those of trusted partners, to help you understand and navigate your own inhousing experience. How to Find More Money to Spend On Paid Advertising Where will your company access its new capital? And how will you invest that money to grow your brand? Here are your options, along with their upsides and downsides. (Event Recap) Customer Experience Unpanel -- Ecommerce Lesson From Zaius, ZenDesk, Strut This & Swym Zaius, ZenDesk and Swym hosted an interactive and engaging discussion on retail data, stories, stories, along with some discussion and debate on which solutions are working best for which brands. Here are questions you can ask your team about its customer experience How Direct to Consumer Brands Should Think About Their Marketing Mix Here’s the way we think about marketing mix. It’s not a template, but more of a strategic approach that you can tailor for your own company. Ramp Up: A Guide for Brand New Brands Investing in Digital Marketing The first several months of building digital marketing campaigns on Facebook and Google are the most difficult. If your new company is gearing up for launch, I’ve outlined methods for you to gain learnings quickly and achieve your goals. How Marketing Agencies Can Overcome Two Unavoidable Business Challenges Today we wanted to take a step back and address two key challenges that many agencies like ours our facing, and what we’re specifically to doing to overcome them. DTC Brands, Genghis Kahn, and the Mongol Army Direct to consumer brands didn’t invent anything and the Mongols didn’t invent anything, they just took what existed and made it better and/or were better at using it. Here's what you can learn from that. Performance Marketing For Fintech, Part 1: Capitalizing On The Evolving Digital Landscape Read insights from our recent customer acquisition workshop with VentureOut and Tribeca Early Stage Partners and help your fintech company grow! How To Roll With The Punches Of The Digital Marketing Industry (And Still Beat The Competition!) The technology that surrounds us in our daily lives is constantly evolving. Here are several strategies smart digital specialists can use to stay ahead of the game and execute our campaigns accordingly. Paid Acquisition Tactics For Subscription Brands, And Brands Who Think Like Them It’s no surprise subscription products are becoming a critical feature within the broader ecommerce landscape. And companies who aren’t tapping into the power of that business model are missing out on a powerful growth opportunity. An Update From Shopify’s Unite 2019 (+ Tips Your Brand Can Leverage Right Now) Shopify revealed many updates at their annual conference, and we wanted to share our take on these updates and how they can help drive growth for your ecommerce company, in 2019 and beyond. Perfect, Now & Free: The Changing Expectations Of Ecommerce Buyers (And How To Satisfy Them!) Consumer expectations have evolved in myriad ways in the past few years. Here's why, along with strategies to help ecommerce brands satisfy and exceed them.