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The Metric Digital Blog

A Blog on All Things Digital Marketing

Marketing Inception: Frame The Narrative of Your Paid Campaigns to Waste Less and Convert More Are you paid ads telling the right story? Is your brand missing out on new customers because of an inaccurately framed message? Metric Masterminds, Episode 106: Kevin Simonson & Cory Smith Deep Dive On Automation, Transparency and Chickens Here’s our formula for performance marketing: The science of data transparency plus the art of marketplace intuition, raised to the power of relentlessness Your Performance Marketing Ads Should Aim for Conversion, Not Admiration While the fundamental principles behind developing creative are still essential, the definition of what effective creative means to performance marketing goes beyond the traditional advertising mindset. The ROI of Structure, Part 1: Optimizing Your Paid Search Campaigns If companies don't structure their ad accounts the correct way, it can hurt how well they can track and optimize performance down the road. Not to mention, wasting millions of dollars. Is There Legitimacy to Citron's Report Slamming Shopify? Recent advertising scandals are forcing consumers to realize and reckon with one major issue. How much data is any given internet company collecting on you? Let's explore how these events might affect your business. What We Learned From Auditing 1,000+ Facebook & Adwords Accounts For Retail Brands No marketing audit can perfectly predict company growth. However, the overriding patterns are consistent. Let’s discuss several of those trends from our last five years of work, and how they affect your business today. Metric Masterminds, Episode 105: Ryan Markman & Jonathan Torre Deep Dive On The Shifting Ad Agency Landscape The historical evolution of the agency world is controversial. Today we share some head slapping anecdotes and best practices for how how companies can take back control and protect themselves from unsavory agencies. Metric Masterminds, Episode 104: Cory Smith & John Pellinghelli Deep Dive On Cross Channel Marketing Strategies How many channels should a business take advantage of in order to reach potential customers? All of them. And not in isolation, either. Successful brands grow revenue by integrating messages across all platforms. How the Current Digital Marketing Landscape Impacts Fashion Retailers How do retailers grow their brand in the modern digital landscape? Whether you're growth stage brand or a Fortune 500 company, here are the industry trends you can’t afford to ignore. Metric Masterminds, Episode 103: Megan Young & Daniel Toft Deep Dive On How to Grow Profitable Client Relationships Client service has become a critical brand differentiator in the world of digital marketing. Account people have perhaps the largest job description of anyone in the agency. Agencies Are Dead, Long Live Agencies As the Big Four Agencies show signs of weakness, the next wave of nimble, results-oriented agencies are rising to drive innovation, growth, and profitability for your brand. Want To Explode Your Company Growth? Steal Our Approach To Digital Marketing You've already done a great job of growing your brand. But how will you take all the things that you've done well and amplify your message to the right audience at the right time? Here's a 4-pronged strategy