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The Metric Digital Blog

A Blog on All Things Digital Marketing

Using Email and Facebook Together For Maximum Impact, Part 1 Paid and email channels don’t have to compete against each other for sales, customers and attributions. Here's how to integrate all these channels together strategically. How We Used Manual Bidding on Facebook to Drive Conversions for Ecommerce Brands Based on our experience, bidding style can have a significant impact on driving conversions. For that reason, we typically recommend using manual bidding to drive the best outcomes at scale. I’ve Spent Over $100,000,000 on Facebook and Instagram Ad, And Here’s What I’ve Learned Companies big and small want answers for creating profit driven growth. In many cases, that goal can be accomplished through digital marketing. Here is a collection of lessons to help take your brand to the next level What Factors Affect My Company’s Cost Per Acquisition? A number of components that affect your company’s final cpa. We’ll explore several of these factors, some of which you can’t control, but most of which can be positively influenced with the right strategy. How We Improved ROAS from 430% to 720% for Amour Vert Amour Vert partnered with Metric Digital to help increase digital sales, repeat customers, and lifetime customer value through Facebook and Google paid advertising. What Clients Ask Us: Auto vs Manual Bidding on Facebook? Let's tap into our subject matter experts to help your company tackle its most pressing digital marketing challenges. Today's question: Should I use automatic bidding or manual bidding for my Facebook campaign? How We Improved Mack Weldon's Purchases by 1,346% Mack Weldon, the men's apparel brand, partnered with Metric Digital to increase digital sales specifically from new customers through Facebook and Google paid advertising. Exclusive Content from The Fastest Growing Facebook Agency: 2018 Ad Creative Playbook Do you want the ins and outs of Facebook creative from the people who actually run it? Generate higher engagement. Test and respond to changes quickly. Optimize for growth. Scale your creative strategy nationwide. And win. Facebook Ads We Love + 7 Optimization Rules to Steal For Your Ecommerce Brand We share a series of Facebook Ads that impressed, inspired and intrigued us (and in some cases, made us click). We also offer 7 suggestions for your next set of ads. Why Programmatic Ad Buying Might Not Be the Right Strategy For Your Ecommerce Brand There is a place for programmatic in digital advertising. Especially if your company is looking for additional scale. It’s a key part of the market. However, brands need to know what they’re getting into. Your Performance Marketing Ads Should Aim for Conversion, Not Admiration While the fundamental principles behind developing creative are still essential, the definition of what effective creative means to performance marketing goes beyond the traditional advertising mindset. What We Learned From Auditing 1,000+ Facebook & Adwords Accounts For Retail Brands No marketing audit can perfectly predict company growth. However, the overriding patterns are consistent. Let’s discuss several of those trends from our last five years of work, and how they affect your business today.