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The Metric Digital Blog

A Blog on All Things Digital Marketing

Metric Masterminds, Episode 104: Cory Smith & John Pellinghelli Deep Dive On Cross Channel Marketing Strategies How many channels should a business take advantage of in order to reach potential customers? All of them. And not in isolation, either. Successful brands grow revenue by integrating messages across all platforms. Want To Explode Your Company Growth? Steal Our Approach To Digital Marketing You've already done a great job of growing your brand. But how will you take all the things that you've done well and amplify your message to the right audience at the right time? Here's a 4-pronged strategy Metric Masterminds, Episode 102: John Pellinghelli & Kevin Simonson Deep Dive On The Evolution of Digital Advertising Today, doing business without a hyper focused, measured strategy is like winking in the dark. We sat down with our two co-founders to discuss the evolution of digital marketing. What To Do When Your Paid Social Creative Isn't Converting When onboarding new clients, acquiring and establishing a cadence for creative assets can be seamless. Donald Trump’s Facebook Ads: Who He’s Targeting Right Now (Part 1) When I first saw Donald Trump’s ad, I felt compelled to reverse engineer his targeting and see what he was up to, and why that matters to the modern digital marketer 8 No BS Ecommerce Marketing Tips To Skyrocket Company Revenue There are two kinds of ecommerce companies: Brands who market for the sake of marketing; and brands who help the shopper visualize a better life surrounded by their products. Which one are you? Exclusive content from Facebook: Create to Convert Facebook doesn't usually share content like this outside the walls of their office, so we're pumped that they elected to let us share this with you. How Does Your Shopify Store Compare? We investigated and spoke with over hundred of the top Shopify stores and this is what we found. Spoiler Alert: A lot of them are broken How I Hacked Medium.com For Gary Vaynerchuk Then He Invested In It Facebook Re-marketing Segmentation 101 Remarketing is a significant, and often times very valuable, piece of digital marketing, as its audience is guaranteed to be at least somewhat aware of the respective promoted brand. Facebook VS Google AdWords Metric Digital CEO and Cofounder Kevin Simonson and Cofounder John Pellinghelli get together in a Q&A series to talk about what you need to know about marketing. How We Turned Facebook From Dud to Stud for Hired.com Hired.com, a marketplace for top engineering talent and employers to come together for recruiting purposes, needed to add engineers to their marketplace. We helped grow their business drastically via paid advertising, profitably.