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The Metric Digital Blog
A Blog on All Things Digital Marketing
metric marketing minute
what clients ask
How to Create Unboxing Content That Drives More Retail Purchases, Part 1
We use the popular ad trend of unboxing and unpacking content as a filter for how you can ideate, plan, produce and capitalize content that drives more retail purchases.
What Clients Ask Us: How does my brand maximize ROAS from ad creative?
In the pre digital age, brands could get away with a strong ROAS from their ad campaigns with basic creative assets, stock images or product photos. But today, the barriers to creating winning video ads are much higher than running the old image centric ads.
Creative Inspiration: Facebook Ads for Brands Selling Men’s & Women’s Clothing
Matching the right ad creative to the appropriate audience expands opportunities for brands to increase their online exposure and augment the effectiveness of their digital marketing techniques. Here are several winning examples.
Paid Acquisition Tactics For Subscription Brands, And Brands Who Think Like Them
It’s no surprise subscription products are becoming a critical feature within the broader ecommerce landscape. And companies who aren’t tapping into the power of that business model are missing out on a powerful growth opportunity.
Are Subscription Products The Right Move For Your Ecommerce Store?
We've had the privilege to build out performance marketing for several subscription companies, and today we’d like to share insights and tactics we’ve picked up along the way so you can decide if subscription is the right move for your ecommerce store.
How to Structure Your Paid Ad Campaigns and Accounts to Maximize Customer Lifetime Value
The most successful companies in ecommerce understand their customer lifetime value. Here are tips and ad examples to help you with structure, targeting and creative for prospecting, remarketing and retention.
Why Performance Creative Is The Future For Your Company’s Growth, Part 3
Ad creative matters more than ever before. To get in front of more customers for a reasonable price, your creative has to work extra hard to stand out.
Metric Marketing Minute: Episode 102: Ad Creative In Performance Marketing
Brands used to be able to get away with mediocre ad creative. Not anymore. Learn how to set your products apart with these tips.
Why Performance Creative Is The Future For Your Company’s Growth, Part 2
Now that we’ve covered the definition, impact and value of performance creative, let’s continue our series by talking about quantity, quality, diversity, testing and machine learning.
Why Performance Creative Is The Future For Your Company’s Growth, Part 1
If your brand is not optimizing ads toward a primary action based goal, then you might not be spending your time, budget and energy in the most effective way. Here are the basics on performance creative.