Everyone knows leftovers are the best part of the Thanksgiving feast. This week, we're talking takeaways from Black Friday / Cyber Monday promos.
Front of mind for Metric Digital and our clients:
Is it worth it?
Do the high costs of Black Friday / Cyber Monday ads pay off?
According to this holiday's client data, yes!
This is a huge efficiency gain.
In fact, we believe these are compelling data points considering the widespread fear that the sky is falling with regards to Facebook. Despite the Cambridge Analytica story, not to mention…
And yet, our clients are doing quite well, if not better.
Point being, if you’re not doing marketing as well as possible with the best creative, your brand can get crushed. Last year you might have been able to get away with it, but not anymore. If you’re expecting all of your growth to come from a Facebook ad, it’s going to be tougher to succeed. It’s not a great business strategy.
Because more brands are using Facebook as an ad medium, it’s more competitive, which means you have to be doing things really well to get a positive return.
On the other hand, if you have product market fit, strong creative, the right strategy and tactics to drive success in channel, you will see great results.
You simply have to learn to move faster to where other people aren’t.