One of the best parts about my job at Metric Digital is my role as CFO, which stands for Chief Fun-Raising Officer.
Initially, our company founders brought this role to me. They needed someone to spearhead external company events, and since I was clearly the most fun person at our company, it was a no brainer.
My whole approach to company outings and events is using those experiences as a platform to exemplify teamwork. Every event we do is collaboration based.
Some of my unwritten rules are as follows.
In my experience, to get a high percentage of team members to attend the event, you have to keep the hype up. My job is to pump people up about why our outings will be meaningful, before, during and after the event. I love keeping people’s spirits up while we’re together for these outings, making sure everyone knows that we’re here to play, not work. Even though we’re with the people we work with all day, it’s still safe and acceptable to come out of your shell and enjoy.
Case in point:
What’s amazing about company outings is the ability to see team members in a different environment. That new light lends perspective to our working relationships.
Like when our team did an escape room. Nothing brings employees closer together like putting on a hazmat suit and getting clobbered with paint.
Those connections and moments we share outside of the office pay off during the workday. Our work interactions flow smoother, now that we have a context of shared memories. Ten years from now, that’s what I’m going to look back on. Not that time Tammy and I worked on an ad account one afternoon, but the night we crawled on the floor through a blacklight obstacle course and laughed our heads off.
So, what does teamwork mean to Metric Digital?
Let’s continue the conversation with a few new threads.
First up, client services.
Metric Digital works as the external paid marketing team for our clients. And what’s fascinating is seeing how our core value of teamwork plays out in that relationship.
On the agency side, we do everything we can to put ourselves in the shoes of an actual employee of that company. This can be difficult to do if you don’t know the ins and outs of the client’s business, so that’s why curiosity is a key companion to teamwork. Asking strategic marketing questions early and often helps us take real ownership from day one. (Read our previous post about Measuring Twice And Cutting Once for a list of client services thought starters!)
Another key aspect of teamwork, viewed through the eyes of an agency partner, is communication. For our clients to truly feel that we’re part of their team, it’s not enough for us to simply email them with a bulleted list of campaign updates and numbers. We always give them a heads up in advance of certain marketing initiatives or platform updates, alerting them of possible outcomes.
For example, when we’re testing new ad creative, tools, campaigns and other elements of their ad accounts, communication is the glue that holds the team together. After all, we typically know more about the intimate details of brand’s digital marketing than they do, and so, it’s our job to educate. We always give clients a heads up so they know what to expect for upcoming efforts. We over communicate and keep clients in the loop about everything, just like we would if we worked at the desk right next to them. That’s a smarter approach to collaboration than making them come to us. As we’ve said in other posts:
“Don’t make people ask you for help, offer it.”
In any client services relationship, our goal as the partner is to make our client’s lives as easy as possible. Another way we do that is to assure that we’re not a point of stress for them. Working on the brand side, they’ve already got enough stress to deal with. Our role is to be a point of relief.
But in many cases, that means we have to push back. That’s one of the most important things we do as marketers and business growth strategists. If we didn’t, our agency would just be another faceless, executional arm of their marketing department, rather than a partner who contributes to the overall growth of the brand.
That’s the approach to marketing you would expect from a coworker, so why not a partner? This working relationship enables trust to flow in both directions.
For our final teamwork thread, here’s a story about being home sick.
I was out of the office with a cold one day, but still doing some work on my laptop.
Late in the afternoon, my computer’s battery died. And I realized that I forgot to grab my charger from the office the day before.
Immediately, I called my team and let them know what happened. I felt terrible to dump that burden on them. And they definitely made a few jokes about my forgetfulness, but they also told me not to worry about it.
“Dude, go to sleep and feel better. We’ll cover you until you come back,” they said.
A small but memorable teamwork moment. That’s the kind of generosity that makes me want to come back into the Metric office everyday.
Unless I have the flu, in which case my coworkers won’t even let me in the door.
Showing up to the office hacking up germs is the exact opposite of teamwork.